Brand Standards? What do they consist of? Brand Guidelines resemble a brand’s rulebook or handbook. It consists of extremely precise guidelines about what colour scheme and voice should be used in a brand’s marketing materials and communications. It lays out the dos and don’ts for maintaining a consistent brand image for everyone involved with the brand, including customer executives, web developers, graphic designers, animators, copywriters, and even outside agencies. Why Are Brand Guidelines Needed by Anyone? Enhances the Look of a Brand I am familiar with this brand! Do you perceive hues that are friendly? Slogan? Your favourite companies never…